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Critical Blogging Mistake #1
By The Prof | December 27, 2007
I would have to say, hands down, that the #1 biggest mistake people make when it comes to starting a blog — especially a blog intended to ultimately generate an income is this:
Critical Blogging Mistake #1: Starting a blog with a lack of passion, interest, concern or desire about the topic, subject matter of focus on the blog.
What is a blog REALLY? A blog is a powerful, potentially influential and potentially profitable communication tool.
Another way to say this is…
You need to have something to “talk” about using your blog—something you are passionate about, have a serious interest in and like to talk about.
Now, let me tell you why this is so vitally important:
1. If you are truly interested or passionate about a particular topic, subject, field of interest or market, you won’t run out of things to talk about on your blog.
A blog is only as powerful as your ability to regularly post on it.
Not only that…
But if you are interested in what you have to say on your blog, it’s less WORK and more FUN.
I don’t know about you, but for me…
If I wanted more WORK, I could just get a job. I don’t want my blogs or my Internet businesses to be WORK. I would much rather that they be a “labor of love”.
2. It also boils down to time. It takes far less time to post about something you are interested in than it is to have to try to “come up” with something to post about.
3. The sustainability of your blog, your persistence in maintaining your blog and its income potential are all DIRECTLY RELATED to your desire to post on your blog daily — even when you have ZERO visitors to your blog in the beginning.
4. The value of the “content” that you provide in your blog posts is directly related to your interest and passion about the subject, topic, market or field of interest you are posting about.
Otherwise, you just end up being another Internet “salesman”, hawking products and services you know little about and have no real interest in.
5. Your ability to “connect” with readers of your blog is directly related to your interest in what you have to say on your blog.
As I mentioned in my report, you DON’T have to be an expert at all in order to have a very valuable blog and to provide great content — from your own individual point of view and perspective — to your blog readers.
You simply need to be a credible, sincere and trustworthy information resource.
That’s pretty darn hard to do if you reall have no interest in what you are talking about in your blog posts.
Your primary “product” offering on a blog is NOT the products or services that you recommend along the way. Your primary “product” on a blog is the information, ideas, views, reviews, insight, opinions and observations that you talk about on your blog in your blog posts.
Notice I didn’t say “write about” – I said “talk about”.
Which brings me to next critical blogging mistake that people make, which deals with aligning your interests with profitability…
See ya on the next post!
Cheers,
Steve Roye
The Internet Marketing Professor
Topics: Before You Start A Blog... |